"China Goes West is an invaluable introduction to a critical emerging global trend and is both a useful and stimulating reference."

Vincent Chang, Ph.D., Executive Dean, Peking University HSBC Business School

 

“A thorough and thoughtful examination of one of the most important trends that will help

shape the future of business, technology and society. Joel has written a clear account of the globalization journey, helping readers understand the challenges, opportunities, risks and rewards of 'going global.'' 

Yang Yuanqing，Chairman and CEO, Lenovo Group

 

"Smart, practical and highly readable… In China Goes West, Joel Backaler brings an important, accelerating global business trend into timely focus." 

Mark Duval，President, American Chamber of Commerce in China

 

Joel Backaler is a director at Frontier Strategy Group, a contributing columnist for Forbes, and a member of the National Committee on United States-China Relations. His work focuses on bridging the gap between Western and Chinese businesses, serving as an intermediary and advisor to executive leaders on both sides.
 
Backaler is an award-winning blogger at TheChinaObserver.com and frequent contributor to mainstream global media outlets. He has lectured at Princeton University, testified before the U.S.-China Economic and Security Review Commission, and regularly speaks at companies and conferences on the topic of Chinese overseas investment.