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Strategy in Digital Economy

Time:2017-06-12 14:34:59  Hits:[]

With the emergence of digital economy, an increasing number of firms are competing and operating based on digital computing technologies. This challenges the traditional strategic thinking, contesting the basic assumptions and imploring new research questions. In this paper, we highlight some of the novel attributes associated with firm strategy in digital economy,  investigating how firms make strategic choices in the virtual competition and their performance implications, and exploring a series of new research questions in strategy and international business research.

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