Park, Jooyoung and William M. Hedgcock (2016) “Thinking concretely or abstractly: The influence of fit between goal progress and goal construal on subsequent self-regulation,” Journal of Consumer Psychology, 26(3), 395-409.
Chung, Sunghun and Jooyoung Park (2015) “The influence of brand personality and relative brand identification on brand loyalty in the European mobile phone market,” Canadian Journal of Administrative Sciences/Revue Canadienne des Sciences de l'Administration.
Chung, Sunghun and Jooyoung Park (2013) “Effects of Social and Temporal Distance on Evaluation of Corporate Ambivalent Behavior,” Social Behavior and Personality, 41(7), 1219-1224.
Park, Jooyoung, Yeosun Yoon, and Byoungtae Lee (2009) “The Effect of Gender and Product Categories on Consumer Online Information Search,” Advances in Consumer Research
Park, Jooyoung, Fang-Chi Lu, and William M. Hedgcock “Effects of Forward versus Backward Planning on Goal Pursuit,” Under 2nd review at Psychological Science
Park, Jooyoung and William M. Hedgcock “The Influence of Perceived Goal Progress on Consumer Perception of and Preference for Unifinal versus Multifinal Means,” Revising for resubmission at Journal of Consumer Research
Lu, Fang-Chi, Jooyoung Park, and Dhananjay Nayakankuppam “Simultaneous versus Sequential Approach to Conflicting Multigoal Management: The Moderating Role of Mindset Abstraction,” Revising for 2nd review at Journal of Consumer Research
Chung, Sunghun and Jooyoung Park “Exploring Consumer Evaluations in Social Media: The Role of Psychology Distance between Company and Consumer,” Under review at Computers in Human Behavior
Park, Jooyoung and Hedgcock, William M. “The “Left-to-Right Effect” of Product Location on Consumer Judgment,” In preparation for Journal of Marketing
Kim, Keongtae, Jooyoung Park, Yang Pan, and Kunpeng Zhang, “Information Disclosure and
Crowdfunding: An Empirical Analysis of the Disclosure of Project Risk and Market Reaction,” In preparation for Management Science
Hedgcock, William M., Jooyoung Park, and Irwin Levin “Differences in Risk and Attribute Framing,” In preparation for Psychological Science
Souissi, Fayrouz and Jooyoung Park “The impact of mixed-sex competition on women choice of an androgyny style of fashion,” In preparation for Jooyoung and Hedgcock, William
Park, Jooyoung and William M. Hedgcock “The Influence of Vertical Product Positions on Consumer Judgment” (4 studies completed)
Park, Jooyoung and William M. Hedgcock “The Persuasive Influence of Fit between Goal Progress and the Construal Level of Message Framing” (3 studies completed)
Park, Jooyoung and Sara Kim “Can a Gift Tell Your Romantic Relationship? The Impact of the Intimacy of Romantic Relationships on Gift Choice” (2 studies completed)
Park, Jooyoung “The Asymmetric Effect of Going Green versus Going Luxury” (2 studies completed)
Souissi, Fayrouz and Jooyoung Park “The Impact of Mixed-Sex Competition on Women Choice of an Androgyny Style of Fashion” (1 study completed)