Publications

Roh, S. & Yu, S. (forthcoming). The Digital Language of Emotion: Cautions and Solutions for Emoji in Social-mediated Crisis Communication. Communications of the Association for Information Systems.

Yu, S., Roh., S.*, & Liu, H (forthcoming). The Devil Replies Slowly: How the Response Speed of Online Luxury Retailers Affects Brand Attitude. International Journal of Electronic Commerce.

Roh, S., & Oh, H.J. (2021). Toward a Holistic Approach for Nuanced Public Segmentation: Social Vigilantism and the Situational Theory of Problem Solving (STOPS). Journal of Public Relations Research, 33(2), 106-130. https://doi.org/10.1080/1062726X.2021.2007929

Jung, S., Roh, S., Yang, H., & Biocca, F. (2017) Location and Modality Effects in Online Dating: Rich Modality Profile and Location Based Information Cues Increase Social Presence While Moderating the Impact of Uncertainty Reduction Strategies. Cyberpsychology, Behavior, and Social Networking, 20(9), 553-560. DOI: 10.1089/cyber.2017.0027

Roh, S. (2017). Examining the paracrisis online: The effects of message source, response strategies and social vigilantism on public responses. Public Relations Review, 43(3), 587–596. DOI: 10.1016/j.pubrev.2017.03.004

Roh, S., & Yoon, Y. (2013). Analyzing Online News Media Coverage of Depression. Korean Journal of Communication & Information, 61, 5-27