SCHOLARLY PUBLICATION
 “Empirical Analysis of Dynamic Evolution Process of Brand Loyalty in Professional Sports Using Major League Baseball Data”, Journal of Brand Management, 27, 237-265, 2020. (First Author, SSCI)
“Factors Affecting Platform Default Risk in Online Peer-to-Peer (P2P) Lending Business: An Empirical Study Using Chinese Online P2P Platform Data”, Electronic Commerce Research, 19(1), 131-158, 2019. (Corresponding author, SSCI)
“Impact of International Sports Events on the Attendance of Domestic Sports League Games using Chinese Super League Data”, International Journal of Sports Marketing and Sponsorship, 19 (3), 258-275, 2018. (First Author, SSCI)
“The Impact of Corporate Social Responsibility on Brand Value: An Empirical Study of Top 100 Global Brands”, International Journal of Business and Social Sciences, 7(10), 61-71, 2016. (First Author)
“Lenders and Borrowers Strategies in Online Peer-to-Peer Lending Market: An Empirical Analysis of PPDai.com”, Journal of Electronic Commerce Research, 16(3), 242-260, 2015. (First Author, SSCI)
“Who wants to adopt and who wants to be adopted: A sample of American families and sub-Saharan African orphans” Health Policy and Planning, 30(10), 1320-1333, 2015. (Second Author, SSCI)
“Smoking behaviors and cessation services among male physicians in China: evidence from a structural equation model” Tobacco Control 22:ii27–ii33, 2013. (Co-author, SSCI/SCI)

BOOK CHAPTER 
“Firm Ownership and Corporate Social Responsibility in China: From A Multiple Stakeholder Perspective”, in CSR in Developing and Emerging Markets – Institutions, Actors and Sustainable Development, London: Cambridge University Press. pp133-167, 2019. (Co-author)