Full-time Professors | Full-time Lecturers | Visiting Professors |
Assistant Professor
Chuang Tang
Ph.D. in Marketing, National University of Singapore
Research Interests:Marketing, Platform Economy, Marketing Strategy, Digital Marketing, Artificial Intelligence
0755-2603 2655
chuang.tang@phbs.pku.edu.cn
Office: Rm. 708, PHBS Building
Biography
Research Interests:
Marketing, Platform Economy, Marketing Strategy, Digital Marketing, Artificial Intelligence

Education:
Ph.D. in Marketing, NUS Business School, National University of Singapore, 2019
Bachelor, Shanghai Jiao Tong University Shanghai, 2014

Academic Position:
2019.09-present, Assistant Professor, Peking University HSBC Business School
Research Teaching
Publications
Yao, Dai, Chuang Tang, and Junhong Chu. "A Dynamic Model of Owner Acceptance in Peer-to-Peer Sharing Markets." Marketing Science 42.1 (2023): 166-188.

Tang, Chuang, Shaobo (Kevin) Li, Yi Ding, Ram Gopal and Guanglei Zhang. "Racial Discrimination and Anti-Discrimination: The Impact of the COVID-19 Pandemic on Chinese Restaurants in North America." Information Systems Research. Available online. 

Grants
Young Scientists Fund of the National Natural Science Foundation of China 
General Program of the Natural Science Foundation of Guangdong Province                    
Platform Economy, Sep. 2019 to present
Marketing Research, Sep. 2019 to present
Pricing Strategy, Sep. 2019 to Present

CONTACT US

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Peking University HSBC Business School(PHBS), University Town, Nanshan District Shenzhen 518055, P.R.China
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0755-26031383
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int.admission@phbs.pku.edu.cn

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