Dandan Tong-Peking University HSBC Business School(PHBS)

Assistant Professor

Dandan Tong

Ph.D. in Marketing, The Chinese University of Hong Kong

Research Interests:Goal and Motivation; Consumer Information Processing; Categorization Process; Social Networking and Word-Of-Mouth

0755-2603 2781

tongdandan@phbs.pku.edu.cn

Office: Rm. 657, PHBS Building

Biography

Research Fields:
Goal and Motivation; Consumer Information Processing; Categorization Process; Social Networking and Word-Of-Mouth.

Education:
2013-2018 Ph.D. in Marketing, The Chinese University of Hong Kong

2013 Master of Philosophy in Business Administration, Guanghua School of Management, Peking University, Beijing, China. Major: Marketing, Secondary: International Law.

2011 Bachelor of Management, Guanghua School of Management, Peking University, Beijing, China. Major: Marketing.

Research Teaching

Working papers:

Tong, Dandan and Robert S. Wyer, Jr., “Calling Attention to the Desirability of Good Health Can Increase the Consumption of Unhealthy Food”, revising for 3rd round review, Journal of Personality and Social Psychology.

Tong, Dandan, Robert S. Wyer, Jr., and Jianmin (Jamie) Jia, “Communication Goals in Social Networking: Effects of Emotions on Perceptions of Network Size”, ready to be submitted to Journal of Consumer Psychology.

Tong, Dandan and Robert S. Wyer, Jr., “Effects of Categorization Breadth and Consumer Goal on Choice Satisfaction: When Category Labels Are Used as Categorical versus Attribute Information”, under 1st round review, Journal of Consumer Research.

Tong, Dandan, Robert S. Wyer, Jr., and Ying-Yi Hong, “The Effects of Temporal Orientation on Hedonic Consumption: When Temporal Events Are Interpreted as Relational versus Separate”, in preparation for Journal of Consumer Research.

Tong, Dandan and Ying-Yi Hong “Of A More Benevolent World: How Boosting Self-Perceived Attractiveness Increases Females’ Attitude toward Social Dominant Group”, working paper.

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