Established in September 2011, The Business Model Association (BMA) at Peking University Shenzhen Graduate School leverages the resources of Peking University Business Model Research Center and Yuanzhi Research Institute. BMA's mentorship is led by Prof. Wei Wei, a prominent expert on business models, with support from Mr. Wang Peng, senior partner of Peking University Management Consulting Group, and Mr. Shen Minghui, head of the Internet Group at Evergrande Research Institute.
 
BMA brings together students from Tsinghua University and Peking University to investigate business models in various industries of the new economy, including social e-commerce, online education, culture, and entertainment. It serves as a platform for students who are passionate about business model research and gives them opportunity to connect, collaborate, and make progress together.
 
BMA's daily activities are centered on business model learning and internal training. Meanwhile, members can enjoy team-building activities, and grow together in a supportive and supportive environment.