On July 23, 2020, the second phase of the PHBS-CJBS Global Pitch Competition  (hereinafter referred to as "the Competition")  was held successfully online, focusing on "Senior Industry".
 
Senior industry sector aimed at identifying and helping promising and innovative companies in high-potential industries. Based on social research, PHBS Reaserch Institute of Aging Society found ten high-potential fields: employment/entrepreneurship for seniors, chronic rehabilitation, cognitive care, innovative health testing, travel and tourism for the elderly, integrated healing of body and soul, food services for the elderly, innovative financial solutions for health and wellness, elderly care in rural areas, and smart home environment. This round GPC focused on three areas of them: chronic rehabilitation, cognitive care, and smart home environments for the elderly. The guest judges selected the promoted teams through an all-round and multi-dimensional evaluation in terms of market conditions, solutions, business models, scalability, team capabilities and other aspects based on preliminary understanding and on-site performance.
Chen Wei, Professor of Management Practice and Director of the Center for Innovation and Entrepreneurship, said that the senior industry has a bright future, but the road is very winding. It is not easy to find the right business model to create a positive and effective cycle. We welcome more investors, scholars and entrepreneurs to join us in paying attention to the development of this industry. We believe that through the continuous promotion of the competition and society, the senior industry will get better and better. 
As an entrepreneurship event linking projects, industry and capital from all over the world, the competition will continue to pay attention to the follow-up development of the startups, help to connect resources, promote report, and empower the industry. The second round of the "Senior Industry" roadshow will be held in November 2020, all the project teams are welcome to send your information to competition@phbs.pku.edu.cn.