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Assistant Professor
Soojin Roh
Ph.D. in Mass Communications, Syracuse University
Research Interests: Issues and Crisis Management, Strategic Health Campaign, Social Media Engagement
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0755-26035346
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sroh@phbs.pku.edu.cn
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Office: Rm. 661, PHBS Building
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Biography
Education
Ph.D. in Mass Communications, Syracuse University
M.A. in Journalism and Mass Communication, Korea University
B.A. in English Language and English Literature, Korea University
 
Academic Experience
Assistant Professor, Peking University HSBC Business School, 2019 - present 
Publications
Roh., S., & Oh, H.J. (in press). Toward a Holistic Approach for Nuanced Public Segmentation: Social Vigilantism and the Situational Theory of Problem Solving (STOPS). Journal of Public Relations Research [SSCI]
 
Jung, S., Roh, S., Yang, H., & Biocca, F. (2017) Location and Modality Effects in Online Dating: Rich Modality Profile and Location Based Information Cues Increase Social Presence While Moderating the Impact of Uncertainty Reduction Strategies. Cyberpsychology, Behavior, and Social Networking, 20(9), 553-560. DOI: 10.1089/cyber.2017.0027 [SSCI]

Roh, S. (2017). Examining the paracrisis online: The effects of message source, response strategies and social vigilantism on public responses. Public Relations Review, 43(3), 587–596. DOI: 10.1016/j.pubrev.2017.03.004 [SSCI]

Roh, S., & Yoon, Y. (2013). Analyzing Online News Media Coverage of Depression. Korean Journal of Communication & Information, 61, 5-27 [KCI].