Published Paper
“Advertising and Price Competition in a Manufacturer-Retailer Channel Structure,” forthcoming, Sep. 2017) with Tat Y. Chan and Chakravarthi Narasimhan,
International Journal of Research in Marketing (SSCI)*
“Loss Aversion and Reference Dependence Effect of Online Word of Mouth (WOM) via Twitter on Movie Goers’ Decisions (forthcoming, June, 2017)” with Young Joon Park and Charin Polpanumas
, Journal of Advertising Research (SSCI)*
"Impact of International Sports Events on the Attendance of Domestic Sports League Games using Chinese Super League Data" (
forthcoming, Dec., 2017) with Jia Lu and Feng Yan,
International Journal of Sports Marketing & Sponsorship (SSCI)*
"An Empirical Examination of Development and Impact of Star Power in Major League Baseball"
(
2016) with Michael Lewis,
Journal of Sports Economics (SSCI)*, DOI:10.1177/1527002515626220
"The Impact of Corporate Social Responsibility(CSR) on Brand Value: An empirical Study of Interbrand’s Best Global Brands" (
2016) with He Yingyi,
International Journal of Business and Social Science*, 7(10), 61-71
"Lenders and Borrowers’ Strategies in Online Peer-To-Peer Lending Market: An Empirical Analysis of PPDai.com (2015)" with Xinlu Fan and Feng Yan,
Journal of Electronic Commerce Research (SSCI)*, 16(3), 242–260
"Customer Portfolio Composition and Customer Equity Feedback Effects: Student Diversity and Acquisition in Educational Communities (2013)" with Michael Lewis and Debanjan Mitra,
Marketing Letters (SSCI), 24, 71–84
* Corresponding author
Under Review
"Dynamic Brand Evolution Mechanism of Sports Team: Empirical Analysis of Major League Baseball (MLB) Data " with Feng Yan,
(under review), Journal of Marketing Research (SSCI)*
“Factors Affecting Platform Default Risk in Online P2P Lending Market: An Empirical Study Using Chinese Online P2P Platform Data,” (
2nd round review) with Li Yu and Feng Yan,
Electronic Commerce Research (SSCI)*
“
Empirical Analysis of Professional Sports Game Demand: Watching a Game at Stadium, from TV, or via Online Webcast” with Jinbao Wang and Feng Yan
(under review), Sports Marketing Quarterly (SSCI)*
"Unintended Effect of Online Item-to-Item Recommendation"(under review) with Yating Fu and Jaewoo Joo,
Electronic Commerce Research (SSCI)*
* Corresponding author
Working Project
" Tournament Design, Quality Signals and Performance Based Brand Equity: An Empirical Study of Brand Equity Development in Professional Sports" with Michael Lewis
“
Effectiveness of Advertising: Market Level Empirical Analysis(tentative)” with Tat Chan and Chakravarthi Narasimhan
"Inner-Self vs. Outer-Self: Demystifying the Process of Corporate Social Responsibility Product Consumption" with Kevin Chastagner and Jaewoo Joo
“
An Exploration of Impact of Domestic Players’ Migration to MLB on Domestic Baseball Game Attendance: Empirical Analysis of Professional Baseball Leagues in Japan, Korea, and Taiwan” with Allan Zhang and Young Joon Park
“
The Impact of Movie Release on Tourism Demand over Countries: Empirical Analysis of Thailand Tourism Industry” with Saisang Apichatvorapong, James Yen
“Effectiveness of Marketing Activities to Generate Web Search Volume: Empirical Analysis of Chinese Movie Industry” with Deng Rongchao
“Role of Pre-Release Advertising on Box Office Performance in Chinese Motion Picture Industry," with Tianye Zhang
“
The Moderating Effect of Electronic Word-Of-Mouth (eWOM) on Its Generation Process,” with Jin Xin and Jaewoo Joo
Corresponding author or leading author for all working projects
