Visuals are critical tools in science communication, yet traditional scientific images often prioritize data and aesthetics over clarity and public engagement. With the rise of AI-generated images, we face new questions about credibility and audience trust. This talk explores how visual strategies can evolve to better connect with the public, especially in complex or contested areas of science. Drawing from recent research, I will share insights on how to make science more accessible through visuals, and how collaboration between science, art, and technology can reshape communication in the AI era.