Does Concealing Gender Identity Help Women Win the Competition? An Empirical Investigation into Online Video Games-Peking University HSBC Business School(PHBS)

Does Concealing Gender Identity Help Women Win the Competition? An Empirical Investigation into Online Video Games

2024-06-17 07:36:38

by Xiaohua Zeng, Xinlei Chen, Cheng Zhang

ARTICLE | Marketing Science | Forthcoming

Abstract

F.C.

Peking University HSBC Business School(PHBS), University Town, Nanshan District Shenzhen 518055, P.R.China