Founded in May 2006, Peking University Research Center for Direct Selling (RCDS) is an interdisciplinary and application-oriented academic institution, affiliated to Peking University HSBC Business School (PHBS). RCDS is dedicated to the research on Direct Selling Industry, with the purpose to promote the regulated and healthy development of direct selling industry in China.

 

RCDS consists of professors in economics, marketing, management, law, and sociology, from Peking University, Renmin University of China, China University of Political Science and Law etc., as well as scholars from other research institutions and experts with practical experiences.

 

Professor Wei Wei, is the director of RCDS. The executive director is Professor YANG Qian, the former dean of Beijing Business Management College.