Wanghong Culture and the Future of Economy-Peking University HSBC Business School(PHBS)

Wanghong Culture and the Future of Economy

2023-03-17 11:13:29

Whether described as creators, influencers, gamers, or, in China, KOLs, wanghong, or zhubo, the ability of social media entrepreneurs to harness the world’s most powerful platforms has given rise to Creator Culture (Cunningham and Craig, 2021) and proven highly disruptive, reshaping debates about the future of labor, economy, and society. In China’s autarkic creator culture, or wanghong (Craig, Cunningham, and Lv, 2021), we offer a glimpse into the rise of a social economy, in which all commercial and cultural activity is conducted across platforms in exchange for heightened state-driven social control, while contributing to the global rise of platform nationalism.

LINKS

PKU PKUSZ PHBS中文 UK campus SIQEF.PKU RMI.NUS Job.opening

CONTACT US

Peking University HSBC Business School(PHBS), University Town, Nanshan District Shenzhen 518055, P.R.China

0755-26031383

int.admission@phbs.pku.edu.cn

LINKS

CONTACT US

3D CAMPUS