Meme Advertising for Luxury Brands: Effects on Perceived Funniness and Sharing Intention-Peking University HSBC Business School(PHBS)

Meme Advertising for Luxury Brands: Effects on Perceived Funniness and Sharing Intention

2026-04-09 11:25:14

by Tae Hyun Baek, Jooyoung Park, Jeong Soo Kim

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