Selling Luxury Products Online: The Effect of a Quality Label on Risk Perception, Purchase Intention and Attitude Toward the Brand-Peking University HSBC Business School(PHBS)

Selling Luxury Products Online: The Effect of a Quality Label on Risk Perception, Purchase Intention and Attitude Toward the Brand

2026-04-29 19:54:10

Peking University HSBC Business School(PHBS), University Town, Nanshan District Shenzhen 518055, P.R.China