Publications and Conference Proceedings

Lee, Daniel Chaein, JiHoon Jhang, Jungkeun Kim, jooyoung park, Jaehoon Lee, Areum Cho, “When Size Doesn’t Matter: The Impact of Unexpected Surcharges on Consumer Reactions,” accepted in Journal of Business Research

Baek, Tae Hyun, Mark Yi-Cheon Yim, Jooyoung Park, and Areum Cho, “Disruptive But Costly: How Upside-Down Logos backfire in Consumer Responses to Brands (2026),” Journal of Retailing and Consumer Services, 88, 104500.

Chung, Sunghun, Jaehwuen Jung, Jooyoung Park, Chul Ho Lee and Yasin Ceran (2025), “Who Is Handling My Case? How Identity Disclosure Enhances Customer Service: Evidence from a Large-Scale Field Experiment,” Information Systems Research, 36(3), 1631-1651.

Baek, Tae Hyun, Jooyoung Park, and Jeong Soo Kim, forthcoming, “Meme Advertising for Luxury Brands: Effects on Perceived Funniness and Sharing Intention,” International Journal of Advertising, 1-32, https://doi.org/10.1080/02650487.2025.2510062

Kim, Jungkeun, Areum Cho, Tae Hyun Baek, Jooyoung Park, and Joonheui Bae (2025), “The Effect of NFT Visual Quality on Consumer Evaluations of Luxury Goods in the Metaverse,” Journal of Retailing and Consumer Services, 87, 104346.

Kim, Jungkeun, Areum Cho, Daniel Chaein Lee, Jooyoung Park, Aekyoung Kim, Jihoon Jhang, and Changju Kim (2025), “Consumer Preferences for the Visual Presentation of Non-Fungible Tokens (NFTs) of Luxury Products: The Role of Perceived Authenticity,” Journal of Retailing and Consumer Services, 82, 104131.

Kim, Jeong Hyun, Jungkeun Kim, Jooyoung Park, Changju Kim, Jihoon Jhang, and Brian King (2025), “When ChatGPT Gives Incorrect Answers: The Impact of Inaccurate Information by Generative AI on Tourism Decision-Making,” Journal of Travel Research, 51-73

Lu, Fang-Chi, Jooyoung Park, and Dhananjay Nayakankuppam (equal authorship) (2023), “The influence of mindset abstraction on preference for mixed versus extreme approaches to multigoal pursuits,” Journal of Consumer Psychology, 33(1), 62-76.

Kim, Jungkeun, Jeong Hyun Kim, Changju Kim, and Jooyoung Park (2023), “Decisions with ChatGPT: Reexamining choice overload in ChatGPT recommendations,” Journal of Retailing and Consumer Services 75, 103494.

Jihoon Jhang, Daniel Chaein Lee, Jooyoung Park, Jaehoon Lee, Jungkeun Kim (2023), “The impact of childhood environments on the sunk‐cost fallacy,” Psychology & Marketing, 40(3), 531-541.

Jhang, Jihoon, Daniel Chaein Lee, Jooyoung Park, Jaehoon Lee, and Jungkeun Kim (2023), “The Impact of Childhood Environments on the Sunk-Cost Fallacy,” Psychology & Marketing, 40 (3), 531-541.

Lee, Jaehoon, Jooyoung Park, Jacob C. Lee, Jihoon Jhang, and Jungkeun Kim (2023) “The Impact of Infectious Disease Cues on Visual Pattern-Seeking,” International Journal of Advertising, 42 (4), 740-772.

Chung, Sunghun, Donghyuk Shin, and Jooyoung Park (2022) “Predicting Firm Market Performance Using the Social Media Promoter Score,” Marketing Letters, 33(3), 1-17.

Bayuk, Julia, Hyunjung Crystal Lee, Jooyoung Park, Serkan Saka, Debabrata Talukdar, and Jayati Sinha (2022) “Mindfully Aware and Open: Mitigating Subjective and Objective Financial Vulnerability via Mindfulness Practices,” Journal of Consumer Affairs, 56 (3), 1284-1311.

Kim, Keongtae, Jooyoung Park, Yang Pan, Kunpeng Zhang, and Xiaoquan (Michael) Zhang (2022), “Risk Disclosure in Crowdfunding,” Information Systems Research, 33(3), 1023-1041.

Kim, Jungkeun, Jooyoung Park, Felix Septianto (2022) “The Impact of Socioeconomic Status on Preferences for Sustainable Luxury Brands, Psychology & Marketing, 39(8), 1563-1578.

Kim, Jungkeun, Jooyoung Park, Seongseop (Sam) Kim, Hector González, Jae Eun Kim, Rouxelle De Villiers, Jacob C. Lee, and Marilyn Giroux (2022), “The Impact of the Threat of COVID-19 on Visiting Intentions as Influenced by Different Destination Logos,” European Journal of Marketing, 56(3), 738-767.

Park, Jooyoung, Jungkeun Kim, and Seongseop (Sam) Kim (2022), “Evolutionary Aspects of Scarcity Information with Regard to Travel Options: The Role of Childhood Socioeconomic Status,” Journal of Travel Research, 61(1), 93-107.

Park, Jooyoung, Jihoon Jhang, Jae Hoon Lee, Jacob C. Lee, Jihoon Jhang, Jungkeun Kim (2022) “The Impact of Infectious Disease Threat on Consumers’ Pattern-Seeking in Sequential Choices,” Psychology & Marketing, 39 (2), 370-389.

Park, Jooyoung, Jungkeun Kim, Daniel C. Lee, Seongseop S. Kim, Benjamin G. Voyer, Changju Kim, Billy Sung et al. (2022) “The Impact of COVID-19 on Consumer Evaluation of Authentic Advertising Messages,” Psychology & Marketing, 39(1), 76-89.

Kim, Jungkeun, Marilyn Giroux, Jooyoung Park, and Jacob C. Lee (2022), “An Evolutionary Perspective in Tourism: The Role of Socioeconomic Status on Extremeness Aversion in Travel Decision Making,” Journal of Travel Research, 61(5), 1187-1200.

Kim, Jungkeun, Jooyoung Park, Seongseop (Sam) Kim, Daniel Chaein Lee, Marianna Sigala (2022), “COVID-19 Restrictions and Variety-Seeking in Travel Choices and Actions: The Moderating Effects of Previous Experience and Crowding,” Journal of Travel Research, 61(7), 1648-1665.

Kim, Jungkeun, Jooyoung Park, Jaeseok Lee, Seongseop Kim, Hector Gonzalez-Jimenez, Jaehoon Lee, Yung Kyun Choi et al. (2021), “COVID-19 and Extremeness Aversion: The Role of Safety Seeking in Travel Decision Making,” Journal of Travel Research, 61(4), 837-854.

Xu, Cheng, Jooyoung Park, and Jacob C. Lee (2021), “The Effect of Shopping Channel (Online vs. Offline) on Consumer Decision Process and Firm’s Marketing Strategy,” Internet Research, 32(3), 971-987.

Kim, Jungkeun, Jihoon Jhang, Jooyoung Park, Jaeseok Lee, and Jacob C. Lee (2021), “The Impact of the COVID-19 Threat on the Preference for High versus Low Quality/Price Options," Journal of Hospitality Marketing & Management, 30(6), 699-671.

Giroux, Marilyn, Drew Franklin, Jungkeun Kim, Jooyoung Park and Kyuseop Kwak (2022), “The Impact of Same versus Different Price Presentation on Travel Choice and the Moderating Role of Childhood Socioeconomic Status” Journal of Travel Research, 61(3), 674-695.

Kim, Jungkeun, Marilyn Giroux, Jae-Eun Kim, Yung Kyun Choi, Hector Gonzalez-Jimenez, Jacob C. Lee, Jooyoung Park, Seongsoo Jang, and Seongseop (Sam) Kim (2021), “The Moderating Role of Childhood Socio-Economic Status on the Impact of Nudging on the Perceived Threat of Coronavirus and Stockpiling Intention,” Journal of Retailing and Consumer Services, 59 (March), 102362.

Jungkeun Kim, Marilyn Giroux, Hector Gonzalez-Jimenez, Seongsoo Jang, Jooyoung Park, Jae-Eun Kim, Jacob C. Lee, and Yung Kyun Choi (2020) “Nudging to Reduce the Perceived Threat of Coronavirus,” Journal of Advertising, 1-15.

Ryu, Sunghan, Jooyoung Park, Keongtae Kim, and Young-Gul Kim (2020) “Reward versus Altruistic Motivations in Reward-Based Crowdfunding,” International Journal of Electronic Commerce, 24(2), 159-183.

Kim, Jungkeun, Euejung Hwang, Jooyoung Park, Jacob C. Lee, and Jongwon Park (2019) “Position Effects of Menu Item Displays in Consumer Choices: Comparisons of Horizontal versus Vertical Displays,” Cornell Hospitality Quarterly, 60(2), 116-124.

Chu, Wujin, Meeja Im, Mee Ryoung Song, and Jooyoung Park (2019), “Psychological and Behavioral Factors Affecting Electric Vehicle Adoption and Satisfaction: A Comparative Study of Early Adopters in China and Korea,” Transportation Research Part D: Transport and Environment, 76, 1-18.

Park, Jooyoung, Fang-Chi Lu, and William M. Hedgcock (2017) “Relative Effects of Forward and Backward Planning on Goal Pursuit,” Psychological Science, 28(11), 1620-1630.

Chung, Sunghun and Jooyoung Park (2017) “Exploring Consumer Evaluations in Social Media: The Role of Psychology Distance between Company and Consumer,” Computers in Human Behavior, 76, 312-320.

Park, Jooyoung and William M. Hedgcock (2016) “Thinking concretely or abstractly: The influence of fit between goal progress and goal construal on subsequent self-regulation,” Journal of Consumer Psychology, 26(3), 395-409.

Chung, Sunghun and Jooyoung Park (2015) “The influence of brand personality and relative brand identification on brand loyalty in the European mobile phone market,” Canadian Journal of Administrative Sciences/Revue Canadienne des Sciences de l'Administration, 34(1), 47-62.

Chung, Sunghun and Jooyoung Park (2013) “Effects of Social and Temporal Distance on Evaluation of Corporate Ambivalent Behavior,” Social Behavior and Personality, 41(7), 1219-1224.

Park, Jooyoung, Yeosun Yoon, and Byoungtae Lee (2009) “The Effect of Gender and Product Categories on Consumer Online Information Search,” Advances in Consumer Research

Manuscripts under Review/Revision

Park, Jooyoung, Keongtae Kim, Ying-yi Hong, and Jungkeun Kim “Beauty, Gender, and Online Charitable Giving” in preparation to submit for the 3rd round review in Information Systems Research

-ICIS (International Conference on Information Systems) Best Conference Paper Nomination and Best Track Paper for ‘Sharing Economy and Crowd Markets’ Track (2018)

Seong, NohYoon, Youngchan Hwang, Jooyoung Park and Keongtae Kim, “Equity Crowdfunding and Startup Performance,” in preparation to submit for the 3rd round review in MIS Quarterly

Baek, Tae Hyun, Jihoon Jhang, and Jooyoung Park, “When Signaling AI-Generated Content Increases Charitable Giving: The Role of Consumer Mindsets,” submitted for the 2nd round review in Journal of Retailing and Consumer Services

Sinha, Jayati and Jooyoung Park, “Sleep Quality and Hoarding Tendencies,” in preparation fro the 2nd round review in Journal of Public Policy & Marketing

Kim, Jungkeun, Jooyoung Park, Jehye Min, Esther Kim, “Free Effect in Bundled Offering:  The Positive Emotional Effect of Free Offers and the Moderator Role of Framing Effect,” Under review in Journal of Travel Research

Manuscripts in Preparation

Sinha, Jayati and Jooyoung Park, “Political Ideology and Distracted Driving,” in preparation to submit to Journal of Public Policy & Marketing  

Costello, Francis Joseph, Jooyoung Park, Keongtae Kim, and Jason Thatcher, “Gen-AI and XAI Effects on Human Information Processing,” in preparation to submit to Management Science

Park, Jooyoung and Fang-Chi Lu (equal authorship) “Concentrating or Dispersing? The Impact of Mindset Abstraction on Multi-Goal Management under Resource Constraints,” in preparation to submit to Journal of Public Policy & Marketing  

Kim, Jungkeun, Jacob C. Lee, Jooyoung Park and Jong-Won Park, “The First Option Effect: The First-As-Recommended Inference on Menu Choice,” In preparation for submission in Journal of Marketing

Kim, Jungkeun and Jooyoung Park, and Jae Hoon Lee “The Impact of Childhood Socioeconomic Status on Sensitivity to Quantity Discount,” In preparation for submission in Journal of Retailing

Selected Work in Progress

Park, Jooyoung, Victoria Liu, and Angela Duckworth, “Task- versus Time-Based Planning and Procrastination”

Zhang, Yue, Jooyoung Park, Ying Zhang “Childhood Resources and Conformity”

Park, Jooyoung and William M. Hedgcock “The Influence of Vertical Product Positions on Consumer Judgment”

Park, Jooyoung and William M. Hedgcock “The Persuasive Influence of Fit between Goal Progress and the Construal Level of Message Framing”

Park, Joowon, Stijn M.J. van Osselaer and Jooyoung Park “The effect of goal progress velocity on motivation”

Book Chapter

Kim, Jungkeun, Jooyoung Park, Ricky Y.K. Chan, and Roger Marshall “Reactance theory, Freedom-seeking, Protesting, and other COVID-19 behaviors,” The Social Science of the COVID-19 Pandemic, Oxford University Press, 2023.