Tang Chuang is an Assistant Professor in Marketing at Peking University HSBC Business School. He received his Ph.D. from the Department of Marketing at the National University of Singapore. His research interests include digital marketing, platform economy, artificial intelligence and DEI (Diversity, Equity and Inclusion). He leverages causal inference methods, structural models, and field experiments in his research. His research papers have been published in top journals including Marketing Science and Information Systems Research. And his research projects have been funded by National Natural Science Foundation of China and Natural Science Foundation of Guangdong Province. His papers have received best paper awards at multiple top academic conferences. His teaching interests are platform economics, marketing research and pricing strategy. He has published a teaching case in Ivey Publishing. He has received Faculty Excellence Award of PHBS in 2023 and High-level Talent Program of Shenzhen in 2019.

Research Interests:

Marketing, Platform Economy, Marketing Strategy, Digital Marketing, Artificial Intelligence

Education:

Ph.D. in Marketing, NUS Business School, National University of Singapore, 2019

Bachelor, Shanghai Jiao Tong University Shanghai, 2014

Academic Position: