Xiaohua Zeng-Peking University HSBC Business School(PHBS)

Tenured Associate Professor

Xiaohua Zeng

PhD in Marketing

Research Interests:Platform Strategy & Consumer Insights，Technology & Marketing, Inclusive Marketing

0755-2603 2021

xiaohua.zeng@phbs.pku.edu.cn

Office: Rm. 744, PHBS Building

Biography

Education
Ph.D., University of British Columbia, Marketing
M.Sc., National University of Singapore, Information Systems
B.A., Renmin University of China, Statistics

Academic Experience
Associate Professor, Peking University HSBC Business School, since August 2019
Senior Lecturer, King’s College London, 2017 – 2019
Assistant Professor, City University of Hong Kong, 2008 – 2017
Instructor, University of British Columbia, 2007 – 2008
Editorial Board, European Journal of Marketing, since June 2019

Research Teaching

Selected Publications

Miaomiao Liu, Xiaohua Zeng, Cheng Zhang, Yong Liu (2025), "What happens when platforms disclose the purchase history associated with product reviews?", Decision Support Systems, 188, 114367.

Xinlei Chen, Xiaohua Zeng, Cheng Zhang (2023), "Does concealing gender identity help women win the competition? An empirical investigation into online video games", Marketing Science, 42(3), 551-568.

Yue Guo, Xiaotong Li, Xiaohua Zeng (equal authorship) (2019) Platform Competition in the Sharing Economy: Understanding How Ride-Hailing Services Influence New Car Purchases, Journal of Management Information Systems, 36:4, 1043-1070.

Xiaohua Zeng, Srabana Dasgupta, Charles Weinberg (2016), "The Competitive Implications of a 'No-haggle' Pricing Strategy when Others Negotiate: Findings from a Natural Experiment", International Journal of Research in Marketing, 33, 4, 907-923.

Xiaohua Zeng, Srabana Dasgupta, Charles Weinberg (2014). “The Effects of a "No-haggle" Channel on Marketing Strategies”, International Journal of Research in Marketing, 31(4), December 2014, p. 434-443.

Xiaohua Zeng, Liyuan Wei (2013). “Social Ties and User Content Generation: Evidence from Flickr”, Information Systems Research, 24(1), p.71-87.

LINKS

CONTACT US

3D CAMPUS