How AI Could End the Division of Labor and Launch an End-to-End Organizational Revolution For more than two centuries since Adam Smith’s famous pin factory example, the business world has operated under a simple principle: efficiency comes from division of labor. The logic seemed unassailable. Because human cognitive capacity is limited, complex commercial tasks must be broken down into smaller components,...

When Silence Feels Luxurious.Rethinking “Fast Replies” in Luxury E-commerce.In an age where instant replies have become a customer expectation, could a touch of waiting actually make a brand feel more refined?Assistant Professor Soojin Roh of Peking University HSBC Business School (PHBS) examines this question in her recent paper, “The Devil Replies Slowly: How the Response Speed of Online Luxury ...

The Digital Heartbeat of EmotionIn the digital age, even the smallest symbols can shape how people connect. A single emoji can alter how audiences interpret sincerity and professionalism. Assistant Professor Soojin Roh of Peking University HSBC Business School (PHBS) explores how subtle emotional cues in online communication influence public trust and perception across cultures.As digital communication ...