Navigating the Moral Landscape of Corporate Sustainability Communication-Peking University HSBC Business School(PHBS)

Navigating the Moral Landscape of Corporate Sustainability Communication

2024-09-02 14:57:59

This seminar will explore how corporations can effectively allocate their sustainability efforts, based on a project funded by the Arthur Page Foundation. Through several message experiments, we investigated public moral perceptions and behavioral intentions towards different carbon emission offsetting efforts, such as reducing carbon footprint directly, conducting geoengineering, and buying carbon credits. The seminar will discuss the findings and future directions of Corporate Sustainability Communication.

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Peking University HSBC Business School(PHBS), University Town, Nanshan District Shenzhen 518055, P.R.China

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