Hold up an Umbrella on Rainy Days: The Insurance-Like Effects of Brand Equity and Corporate Social Responsibility During Chinese Product-Harm Crises-Peking University HSBC Business School(PHBS)

Hold up an Umbrella on Rainy Days: The Insurance-Like Effects of Brand Equity and Corporate Social Responsibility During Chinese Product-Harm Crises

2026-03-12 11:52:13

Abstract:

LATEST NEWS

16 Apr 2026

02 Apr 2026

01 Apr 2026

Peking University HSBC Business School(PHBS), University Town, Nanshan District Shenzhen 518055, P.R.China