Jianfeng Wang is an Assistant Professor of Marketing at City University of Hong Kong. He received his Ph.D. in marketing from the University of Arizona, M.S. in marketing from Nanyang Technological University and B.S. in management from Peking University. His research interests include relationship marketing and strategy, retailing and franchising, socio-cultural aspects of marketing, branding. His researches have been published in the Journal of Retailing, Journal of Business Research, Journal of Operations Management, Industrial Marketing Management, etc.