PUBLICATIONS AND CONFERENCE PROCEEDINGS
Lu, Fang-Chi, Jooyoung Park, and Dhananjay Nayakankuppam (equal authorship) “Balancing
versus Highlighting Approaches to Multi-Goal Management: Mindset Abstraction as a
Moderator,” forthcoming in the Journal of Consumer Psychology,
https://doi.org/10.1002/jcpy.1296
Chung, Sunghun, Donghyuk Shin, and Jooyoung Park (2022) “Predicting Firm Market
Performance Using the Social Media Promoter Score,” Marketing Letters,
https://doi.org/10.1007/s11002-022-09615-w
Kim, Keongtae, Jooyoung Park, Yang Pan, Kunpeng Zhang, and Xiaoquan (Michael) Zhang
(2022) “Risk Disclosure in Crowdfunding,” Information Systems Research,
https://doi.org/10.1287/isre.2021.1096
Kim, Jungkeun, Jooyoung Park, Seongseop (Sam) Kim, Hector González, Jae Eun Kim,
Rouxelle De Villiers, Jacob C. Lee, and Marilyn Giroux (2022), “The Impact of the Threat of
COVID-19 on Visiting Intentions as Influenced by Different Destination Logos,” European
Journal of Marketing, 56(3), 738-767.
Park, Jooyoung, Jungkeun Kim, and Seongseop (Sam) Kim (2022), “Evolutionary Aspects of
Scarcity Information with Regard to Travel Options: The Role of Childhood Socioeconomic
Status,” Journal of Travel Research, 61(1), 93-107.
Park, Jooyoung, Jihoon Jhang, Jae Hoon Lee, Jacob C. Lee, Jihoon Jhang, Jungkeun Kim
(2022) “The Impact of Infectious Disease Threat on Consumers’ Pattern-Seeking in Sequential
Choices,” Psychology & Marketing, 39 (2), 370-389.
Park, Jooyoung, Jungkeun Kim, Daniel C. Lee, Seongseop S. Kim, Benjamin G. Voyer,
Changju Kim, Billy Sung et al. (2022) “The Impact of COVID-19 on Consumer Evaluation of
Authentic Advertising Messages,” Psychology & Marketing, 39(1), 76-89.
Kim, Jungkeun, Jooyoung Park, Seongseop (Sam) Kim, Daniel Chaein Lee, Marianna Sigala
(2021), “COVID-19 Restrictions and Variety-Seeking in Travel Choices and Actions: The
Moderating Effects of Previous Experience and Crowding,” Journal of Travel Research
Kim, Jungkeun, Marilyn Giroux, Jooyoung Park, and Jacob C. Lee (2021), “An Evolutionary
Perspective in Tourism: The Role of Socioeconomic Status on Extremeness Aversion in Travel
Decision Making,” Journal of Travel Research
Kim, Jungkeun, Jooyoung Park, Jaeseok Lee, Seongseop Kim, Hector Gonzalez-Jimenez,
Jaehoon Lee, Yung Kyun Choi et al. (2021), “COVID-19 and Extremeness Aversion: The Role
of Safety Seeking in Travel Decision Making,” Journal of Travel Research
Xu, Cheng, Jooyoung Park, and Jacob C. Lee (2021), “The Effect of Shopping Channel (Online
vs. Offline) on Consumer Decision Process and Firm’s Marketing Strategy,” Internet
Research, https://doi.org/10.1108/INTR-11-2020-0660.
Kim, Jungkeun, Jihoon Jhang, Jooyoung Park, Jaeseok Lee, and Jacob C. Lee (2021), “The
Impact of the COVID-19 Threat on the Preference for High versus Low Quality/Price Options,"
Journal of Hospitality Marketing & Management, 30(6), 699-71.
Giroux, Marilyn, Drew Franklin, Jungkeun Kim, Jooyoung Park and Kyuseop Kwak (2021),
“The Impact of Same versus Different Price Presentation on Travel Choice and the Moderating
Role of Childhood Socioeconomic Status” Journal of Travel Research.
Kim, Jungkeun, Marilyn Giroux, Jae-Eun Kim, Yung Kyun Choi, Hector Gonzalez-Jimenez,
Jacob C. Lee, Jooyoung Park, Seongsoo Jang, and Seongseop (Sam) Kim (2021), “The
Moderating Role of Childhood Socio-Economic Status on the Impact of Nudging on the
Perceived Threat of Coronavirus and Stockpiling Intention,” Journal of Retailing and
Consumer Services, 59 (March), 102362.
Jungkeun Kim, Marilyn Giroux, Hector Gonzalez-Jimenez, Seongsoo Jang, Jooyoung Park,
Jae-Eun Kim, Jacob C. Lee, and Yung Kyun Choi (2020) “Nudging to Reduce the Perceived
Threat of Coronavirus,” Journal of Advertising, 1-15.
Ryu, Sunghan, Jooyoung Park, Keongtae Kim, and Young-Gul Kim (2020) “Reward versus
Altruistic Motivations in Reward-Based Crowdfunding,” International Journal of Electronic
Commerce, 24(2), 159-183.
Kim, Jungkeun, Euejung Hwang, Jooyoung Park, Jacob C. Lee, and Jongwon Park (2019)
“Position Effects of Menu Item Displays in Consumer Choices: Comparisons of Horizontal
versus Vertical Displays,” Cornell Hospitality Quarterly, 60(2), 116-124.
Chu, Wujin, Meeja Im, Mee Ryoung Song, and Jooyoung Park (2019), “Psychological and
Behavioral Factors Affecting Electric Vehicle Adoption and Satisfaction: A Comparative Study
of Early Adopters in China and Korea,” Transportation Research Part D: Transport and
Environment, 76, 1-18.
Park, Jooyoung, Fang-Chi Lu, and William M. Hedgcock (2017) “Relative Effects of Forward
and Backward Planning on Goal Pursuit,” Psychological Science, 28(11), 1620-1630.
Chung, Sunghun and Jooyoung Park (2017) “Exploring Consumer Evaluations in Social
Media: The Role of Psychology Distance between Company and Consumer,” Computers in
Human Behavior, 76, 312-320.
Park, Jooyoung and William M. Hedgcock (2016) “Thinking concretely or abstractly: The
influence of fit between goal progress and goal construal on subsequent self-regulation,”
Journal of Consumer Psychology, 26(3), 395-409.
Chung, Sunghun and Jooyoung Park (2015) “The influence of brand personality and relative
brand identification on brand loyalty in the European mobile phone market,” Canadian
Journal of Administrative Sciences/Revue Canadienne des Sciences de l'Administration,
34(1), 47-62.
Chung, Sunghun and Jooyoung Park (2013) “Effects of Social and Temporal Distance on
Evaluation of Corporate Ambivalent Behavior,” Social Behavior and Personality, 41(7), 1219-
1224.
Park, Jooyoung, Yeosun Yoon, and Byoungtae Lee (2009) “The Effect of Gender and Product
Categories on Consumer Online Information Search,” Advances in Consumer Research
Lee, Jaehoon, Jooyoung Park, Jacob C. Lee, Jihoon Jhang, Jungkeun Kim, “The impact of
Infectious Disease Cues on Visual Pattern-Seeking, in preparation for the 2nd round review in
International Journal of Advertising
Septianto, Felix, Jungkeun Kim, and Jooyoung Park, “The Impact of Socioeconomic Status on
Preference for Sustainable Luxury Brands,” in preparation for the 3 rd round review in
Psychology & Marketing
Park, Jooyoung, Fang-Chi Lu, and Dhananjay Nayakankuppam (equal authorship)
“Concentrating or Dispersing? The Impact of Mindset Abstraction on Multi-Goal Management
under Resource Constraints,” in preparation for the 2 nd round review in Marketing Letters
Kim, Jungkeun, Jaehoon Lee, Jooyoung Park, and Marilyn Giroux, “Opportunity out of Threat:
Sustainable Consumption in Times of COVID-19,” under the 2 nd round review in European
Journal of Marketing
Park, Jooyoung and William M. Hedgcock “The Influence of Perceived Goal Progress on
Consumer Perception of and Preference for Unifinal versus Multifinal Means,” Reject and
Resubmit in Journal of Consumer Research
Park, Jooyoung, Keongtae Kim, Ying-yi Hong, and Jungkeun Kim “Beauty, Gender, and
Online Charitable Giving,” In preparation for submission in PNAS
· ICIS (International Conference on Information Systems) Best Conference Paper
Nomination and Best Track Paper for ‘Sharing Economy and Crowd Markets’ Track
(2018)
Park, Jooyoung, Mengshu Chen, and Jungkeun Kim, “The More Expensive a Gift Is, the More
It Is Appreciated? The Effect of Gift Price on Recipients’ Appreciation,” In preparation for
submission in Journal of Retailing
Lee, Jae Hoon, Jooyoung Park, Kim, Jacob C. Lee, Jihoon Jhang, and Jungkeun Kim, “Visual
Patterns as an Effective Source of Communication: Infectious Disease Cues and Visual Pattern
Seeking,” In preparation for submission in Psychology & Marketing
Kim, Jungkeun, Jacob C. Lee, Jooyoung Park and Jong-Won Park, “The First Option Effect:
The First-As-Recommended Inference on Menu Choice,” In preparation for submission in
Journal of Marketing
Lee, Jae Hoon, Jungkeun Kim, Jihoon Jhang, Jacob C. Lee, and Jooyoung Park “COVID-19
and Consumer Morality: The Moderating Role of AI,” In preparation for submission in Journal
of Retailing
Kim, Jungkeun and Jooyoung Park, and Jae Hoon Lee “The Impact of Childhood
Socioeconomic Status on Sensitivity to Quantity Discount,” In preparation for submission in
Journal of Retailing
Park, Jooyoug, William M. Hedgcock, and Jacob C. Lee, “The “Left-to-Right Effect” of
Product Location on Consumer Judgment,” In preparation for submission in Journal of
Marketing
Liu, Yang and Jooyoung Park, “The Impact of Childhood Socioeconomic Status (SES) on Self
Continuity Under Environmental Uncertainty,” In preparation for submission in European
Journal of Marketing
Zhang, Yue, Jooyoung Park, Ying Zhang “Childhood Resources and Conformity”
Jihoon Jhang, Daniel Chaein Lee, Jooyoung Park, Jaehoon Lee, and Jungkeun Kim “The
Impact of Childhood Environments on the Sunk-Cost Fallacy”
Jungkeun Kim, Jooyoung Park, Jaehoon Lee, and Jhang Jihoon, “The Impact of Childhood
Socioeconomic Status (SES) on the Preference for a Larger Option with a Higher Transaction
Utility”
Park, Jooyoung and William M. Hedgcock “The Influence of Vertical Product Positions on
Consumer Judgment”
Park, Jooyoung and William M. Hedgcock “The Persuasive Influence of Fit between Goal
Progress and the Construal Level of Message Framing”
Park, Joowon, Stijn M.J. van Osselaer and Jooyoung Park “The effect of goal progress
velocity on motivation”
Liu, Yang and Jooyoung Park, “The Impact of Childhood Socioeconomic Status (SES) on
Consumer Preference under Environmental Uncertainty: The Role of Self-Continuity”
Park, Jooyoung and Nathasya P. B. Kristianto “The Impact of Natural versus Obtained Beauty
on Judgments”
Kim, Jungkeun, Jooyoung Park, Ricky Y.K. Chan, and Roger Marshall “Reactance theory,
Freedom-seeking, Protesting, and other COVID-19 behaviors,” The Social Science of the
COVID-19 Pandemic, Oxford University Press, Forthcoming.
HONORS AND AWARDS
ICIS (International Conference on Information Systems) Best Conference Paper Nomination
and Best Track Paper for ‘Sharing Economy and Crowd Markets’ Track (2018)
PKU Shenzhen Graduate School scientific research awards, 2016 - 2017
Faculty Teaching Excellence Award, Peking University HSBC Business School, 2016 - 2017
Graduate College Summer Fellowship, University of Iowa, June - July 2013
Robert Mittelstaedt Symposium Fellow as a presenter, University of Nebraska, March 2013
Haring Symposium Fellow, University of Indiana, April 2012
James F. Jakobsen Award Winner (1st place), University of Iowa, March 2012
Graduate Assistantship, University of Iowa, 2009 - 2014
Research Grant from Korea Research Foundation, 2008 - 2009
Honors Scholarship, KAIST Business School, 2005 - 2008
CONFERENCE PRESENTATIONS/POSTERSZhang, Yue and Jooyoung Park (2021) “The impact of option presentation on optimal choice
identification: the moderating effect of childhood SES,” Association for Consumer Research
(in a working paper session), Seattle, WA.
Park, Jooyoung and Nathasya Pricilia B Kristianto (2020), “The Impact of Natural versus
Attained Beauty on Service Evaluations,” Association for Consumer Research (in a working
paper session), Paris, France.
Liu, Yang, and Jooyoung Park, “The Impact of Childhood Socioeconomic Status (SES) on
Self-Continuity under Environmental Uncertainty,” China Marketing International Conference
(CMIC) 2020, Virtual Conference.
Park, Jooyoung and Keongtae Kim (2019), “The Role of Beauty in Donation Crowdfunding,”
Hawaii International Conference on System Sciences (HICSS) 2019, Maui, HI.
Park, Jooyoung and Keongtae Kim (2018) “Beauty Premium versus Beauty Discount on
Crowdfunding Platforms,” International Conference on Information Systems 2018 (in a
competitive paper session), San Diego, CA.
Kim, Keongtae, Jooyoung Park, Yang Pan, and Kunpeng Zhang (2018) “Disclosure of Project
Risk in Crowdfunding,” Association for Consumer Research (in a working paper session),
Dallas, TX.
Wei, Lingru and Jooyoung Park (2018) “To Save Face or Follow My Heart, Asian Consumers’
Impulsive Purchase Behavior Triggered by Salesperson’s Inquiries of Social
IdentityAssociation for Consumer Research (in a working paper session), Dallas, TX.
Park, Jooyoung, Fayrouz Souissi and LingNan Meng (2017) “The Impact of Mixed-Sex
Competition on Women’s Choice of Androgynous Products,” Association for Consumer
Research (in a working paper session), San Diego, CA.
Park, Jooyoung and Jacob C. Lee (2017) “Luxury versus Green Extension? The Answer
Depends on the Parent Brand,” Global Fashion Management Conference, Vienna, Austria
Kim, Keongtae, Jooyoung Park, Yang Pan, and Kunpeng Zhang, “Information Disclosure and
Crowdfunding: An Empirical Analysis of the Disclosure of Project Risk”, Academy of
Management Meetings, Aug 2017, Atlanta, GA
Kim, Keongtae, Jooyoung Park, Yang Pan, and Kunpeng Zhang, “Information Disclosure and
Crowdfunding: An Empirical Analysis of the Disclosure of Project Risk”, Statistical
Challenges in Electronic Commerce, Jun 2017, Ho Chi Minh, Vietnam
Kim, Keongtae, Jooyoung Park, Yang Pan, and Kunpeng Zhang, “Information Disclosure and
Crowdfunding: An Empirical Analysis of the Disclosure of Project Risk”, ZEW Conference on
the Economics of Information and Communication Technologies, Jun 2017, Mannheim,
Germany
Kim, Keongtae, Jooyoung Park, Yang Pan, and Kunpeng Zhang, “Information Disclosure and
Crowdfunding: An Empirical Analysis of the Disclosure of Project Risk”, Winter Conference
on Business Analytics, Mar 2017, Snowbird, UT
Kim, Keongtae, Jooyoung Park, Yang Pan, and Kunpeng Zhang, “Information Disclosure and
Crowdfunding: An Empirical Analysis of the Disclosure of Project Risk”, INFORMS Annual
Meeting, Nov 2016, Nashville, TN
Park, Jooyoung and William M. Hedgcock (2014) “The “Left-to-Right Effect” of Product
Location on Consumer Judgment,” Association for Consumer Research Annual Conference (in
a competitive paper session), Baltimore, MD.
Park, Jooyoung and William M. Hedgcock (2014) “The Influence of Vertical Product Positions
on Consumer Judgment,” Association for Consumer Research Annual Conference (in a
working paper session), Baltimore, MD.
Park, Jooyoung and William M. Hedgcock (2013) “The Influence of Perceived Goal Progress
on Consumer Perception of and Preference for Unifinal versus Multifinal Means,” James F.
Jakobsen Graduate Conference, IA.
Park, Jooyoung and William M. Hedgcock (2013) “Focusing on Desirability versus Feasibility:
The Influence of Fit between Goal Progress and Construal Level on Subsequent Self
Regulation,” Robert Mittelstaedt Symposium Fellow, NE.
Park, Jooyoung and William M. Hedgcock (2013) “The Influence of Perceived Goal Progress
on Consumer Perception of and Preference for Unifinal versus Multifinal Means,” Society for
Consumer Psychology Annual Conference (in a competitive paper session), San Antonio, TX.
Park, Jooyoung, Fang-Chi Lu, and William M. Hedgcock (2013) “It Matters How You Plan:
Effects of Forward versus Backward Planning on Goal Pursuit,” Society for Consumer
Psychology Annual Conference (in a competitive paper session), San Antonio, TX.
Lu, Fang-Chi, Jooyoung Park, and Dhananjay Nayakankuppam (2012) “An Exclusionary or
Integrative Approach to Goal Conflict: The Moderating Role of Mindset Abstraction,”
Association for Consumer Research Annual Conference (in a competitive paper session),
Vancouver, BC, Canada.
Hedgcock, William M., Irwin Levin, Kameko Halfman, Jooyoung Park, and Natalie Denburg
(2012) “Risk and Attribute Framing: They’re Different,” Association for Consumer Research
Annual Conference (in a competitive paper session), Vancouver, BC, Canada.
Park, Jooyoung, Fang-Chi Lu, and William M. Hedgcock (2012) “How to Plan? The Influence
of Backward versus Forward Planning on Goal Pursuit,” Society for Consumer Psychology
Annual Conference (in a working paper session), Las Vegas, NV.
Park, Jooyoung and William M. Hedgcock (2012) “How Should I Think about What I am
Doing? The Influence of Fit between Goal Progress and Construal Level on Persuasion,” James
F. Jakobsen Graduate Conference, IA.
Park, Jooyoung and William M. Hedgcock (2011) “How Should I Think about What I am
Doing? The Influence of Fit between Goal Progress and Construal Level on Motivation and
Persuasion,” Association for Consumer Research Annual Conference (in a working paper
session), St. Louis, MO.
Park, Jooyoung, Yeosun Yoon and Byoungtae Lee (2008) “The Effect of Gender and Product
Categories on Consumer Online Information Search,” Association for Consumer Research
Annual Conference (in a competitive paper session), San Francisco, CA.
Park, Jooyoung and Byungtae Lee (2007) “Gender Differences in Online Shopping
Considering Experiential and Goal-Directed Behaviors,” 7th Asian eBiz Workshop, China.
Park, Jooyoung (2021) “How You Plan Matters: The Impact of Planning on Goal Pursuit,”
University of Pennsylvania, US
Park, Jooyoung, Keongtae Kim, and Ying-yi Hong (2019) “Beauty, Gender, and Charitable
Giving,” City University of Hong Kong, Hong Kong, China
Park, Jooyoung and William M. Hedgcock (2017) “The “Left-to-Right Effect” of Product
Location on Consumer Judgment,” Kyungpook National University, South Korea
Park, Jooyoung and William M. Hedgcock (2014) “The “Left-to-Right Effect” of Product
Location on Consumer Judgment,” Korea University Business School, South Korea
COLUMN ARTICLES
Park, Jooyoung (2018) “How Reverse Planning for Goals Can Help Students Succeed in
School,” Retrieved from: https://www.kqed.org/mindshift/50947/how-reverse-planning-for
goals-can-help-students-succeed-in-school
Park, Jooyoung (2017) “Trying to Get Ahead? Plan in Reverse, Study Suggests,” Retrieved
from: https://www.psychologicalscience.org/news/minds-business/trying-to-get-ahead-plan-in
reverse-study-suggests.html.
Park, Jooyoung (2017) “Planning ahead is good, but planning backward is better,” Retrieved
from: https://work.qz.com/1094759/the-order-in-which-you-plan-makes-a-difference/
Reviewer
Psychology & Marketing, 2021
International Journal of Contemporary Hospitality Management, 2021
Internet Research, 2021
ANZMAC 2021 Conference, 2021
International Journal of Electronic Commerce, 2020 - 2021
Journal of Consumer Marketing, 2014
Association for Consumer Research Conference, 2013 - 2018
Society for Consumer Psychology Conference, 2012 - 2017
Professional Membership
Association for Consumer Research
Society for Consumer Psychology
PROJECT EXPERIENCE
Project Assistant, IBM Corp., May - September 2006
Project Assistant, MOST (Ministry of Science and Technology), March - August 2006
