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Assistant Professor
Yue Cheng
Ph.D.
Research Interests: Supply Chain, Information Systems
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ycheng@phbs.pku.edu.cn
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Office:753
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CV
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Biography
EDUCATION
Ph.D., The Pennsylvania State University, University Park, Department of Supply Chain & Information Systems, May 2017

M.S. University of Michigan, Ann Arbor, Department of Industrial and Operations Engineering, May 2012

M.B.A University of California, Riverside, Anderson Graduate School of Management, May 2010

B.S. Central University of Finance and Economics, Beijing, School of Information, May 2008

EMPLOYMENT
Technical Translator Roush & Global Optimal LLC, Shanghai, Summer 2011

SAP Operator in Logistics Department, Siemens Industrial Automation, Ltd., Shanghai, Summer 2009
MANUSCRIPTS
Cheng, Y., B. Moritz, V.D.R. Guide. False failure returns: An experimental investigation of supply chain coordination. Under review at Manufacturing & Service Operations Management, Summer 2016.

MANUSCRIPTS (Continued)
Cheng, Y. 2007. Analysis of the current development situation and counter measure of ERP system in China. Computer Applications and Software, 24(10), 133-140.

WORKING PAPER
Cheng, Y., M. Meloy, V.D.R. Guide. 2016. Consumer perceptions of return policies. To be submitted to Journal of Marketing, Spring 2017.

MANUSCRIPT IN PROGRESS
Cheng, Y., S. Bansal, V.D.R. Guide. Market segmentation using consumer return policies. To be submitted to Manufacturing & Service Operations Management, Spring 2017.