PHBS Welcomes 13 New Faculty Members
2019-09-10 09:27:04
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Peking University HSBC Business School (PHBS) welcomes 13 new faculty members this academic year. With research and teaching ranging from accounting, communication, economics, marketing, and management, they are poised to bring professional experience to the campus and guide student-centered learning and engage in high-impact research. Collectively, these new faculty have been widely published, including papers and books.

Che Limei, assistant professor, holds a Ph.D. in accounting from BI Norwegian Business School. Che was an associate professor there before she joined PHBS. Her other experience includes senior performance analyst at Storebrand Asset Management and marketing manager at Beep Science. She has published in Managerial Auditing Journal and Auditing: A Journal of Practice & Theory and has a forthcoming paper in Management Science.
Guan Yanling, assistant professor, holds a Ph.D. in accounting from London Business School. Prior to joining PHBS, she was assistant professor at the University of Hong Kong and later at Hong Kong Baptist University. With research focused on financial reporting, pension reporting and executive compensation, Guan has published in Journal of Corporate Finance, Journal of Business Finance & Accounting, and Auditing: A Journal of Practice & Theory. With insights into real-world practices, her teaching cases are available on Harvard Business Review and Management Case Center of Peking University.

Soojin Roh, assistant professor, holds a Ph.D. in mass communications from Syracuse University. Previously, Roh worked in strategic channel management at Samsung Electronics Korea Headquarters and in corporate communication at the Korea Exchange. She has published in several journals, including a paper examining the phenomenon of online paracrisis (the way social media influenced the emergence of a crisis) in Public Relations Review.
Yu Shubin, assistant professor, earned his Ph.D. in communication sciences at Ghent University. Prior to joining the PHBS faculty, he was a postdoctoral fellow at PHBS and taught courses for students in financial media. He has published in journals and books such as Journal of Business Research, Advances in Transdisciplinary Engineering and NA-Advances in Consumer Research. Further, Yu has won multiple awards, including the Elyette Roux Best Thesis Prize on Luxury Brand Management.
Hu Yangjuan, lecturer, holds a Ph.D. in media economics from Renmin University of China. Previously, she was a post-doctoral researcher at PHBS for two years, conducting research on data journalism, new media and society. During her post-doctoral work, Hu also taught Online Public Opinion Research and Public Relations Research courses for PHBS financial media students. Hu has published in several journals, including Journal of International Communication.
Wang Pengfei will join PHBS as professor and associate dean this October. Wang earned his Ph.D. in economics from Cornell University and then joined the Hong Kong University of Science and Technology, where he was promoted to professor. Wang focuses in macroeconomics, business cycles, financial economics and monetary economics. He has published in Econometrica, American Economic Review, Journal of Finance, Journal of Economic Theory, Journal of Monetary Economics, Journal of Financial Economics, American Economic Journal:Macroeconomics. Wang’s recent research focuses on asset bubbles and credit market frictions, which are pervasive in emerging markets.

Yaein Baek has joined PHBS as assistant professor, with a Ph.D. in Economics from University of California. With research interests in econometrics, macroeconomics and finance, Baek also probes into estimation of structural break models, parameter instability and econometric forecasting methods. She has published papers in journals such as Journal of Forecasting and Journal of Econometrics.
Zeng Xiaohua
, associate professor, received her Ph.D. in marketing at University of British Columbia. Previously, she was associate professor at King’s College London and assistant professor at City University of Hong Kong. Zeng focuses her research on social networks, the sharing economy, pricing, and competitive strategies. She has published papers in such journals as Information Systems ResearchInternational Journal of Research in Marketing and Journal of Business Research.
Tang Chuang, assistant professor, holds a Ph.D. in marketing from National University of Singapore. His research fields include the sharing economy, platform economics, digital marketing, online review, emerging markets, and credence goods markets. Tang has won best paper awards at such academic conferences as 2017 Annual Conference of Journal of Marketing Science (JMS), Doctoral Consortium, and 2017 China Marketing International Conference (CMIC).
Ehsan Bolandifar will join PHBS as associate professor this October. Bolandifar earned his Ph.D. in business administration and operations management from Washington University, and then joined the Chinese University of Hong Kong as assistant professor. His research fields range from procurement in supply chain, operations management interfaces with finance, marketing, economics, multi-sided platforms, and healthcare operations management. He has published such journals as Manufacturing and Service Operations Management, and Journal of Operations Management.
Sung Li-Kuo, assistant professor, earned his Ph.D. at Vanderbilt University. Before joining PHBS, he was assistant professor at Shanghai University of Finance and Economics. With his research fields ranging from pay dispersion to proactive behavior to workplace exclusion, Sung has published in several international journals, including Organizational Behavior and Human Decision Processes, and International Journal of Intercultural Relations.
Zhang Kun, assistant professor, earned a Ph.D. in strategy and entrepreneurship at University of Colorado at Boulder. His research interests include corporate strategy, innovation management, and entrepreneurship. Kun has published in Research Policy and presented papers at such academic conferences as the Academy of Management Annual Conference and Wharton Corporate Strategy and Innovation Conference.
Zheng Haiyang, senior lecturer, holds a Ph.D. in electrical engineering and computer sciences from the University of California at Berkeley. His research fields include asset allocation, quantitative investing, and fintech. With his rich experience in fintech and big data, he will offer courses for students of the fintech program.

Welcome to PHBS community and Happy Teacher's Day to all the faculty members !

By Annie Jin 
Edited by Priscilla Young